Feedback Loop offers the ability to cut responses to questions by default demographic groups as well as by most close-ended questions. Click the "View All By" button at the top of the test results page to cut the entire survey by a particular demographic or question, or click the "View By" button at the top of any individual question chart to cut just that question's data.
DEMOGRAPHIC DATA CUTS
By default, there are ten demographic data cuts available on all surveys. The default data cuts are consistent regardless of country, though some data is not collected for international audiences.
The ten default data cuts are:
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Gender
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Age
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Education
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Employment
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HHI
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Region
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Race
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Hispanic Origin
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Race and Hispanic Origin (Combined)
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Device
GENDER
Gender has two categories:
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Male
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Female
AGE
Ages are grouped into six categories:
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18-24
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25-34
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35-44
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45-54
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55-64
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65+
EDUCATION
Education is grouped into five categories:
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No Degree: Completed some high school or less
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High School Degree or Equivalent: High school graduate, GED, or Completed some college but no degree
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Associates Degree: Associates Degree
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Bachelors Degree: Bachelors Degree (e.g. B.A., B.S.) or Completed some graduate but no degree
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Graduate Degree: Masters or Doctorate degree
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Other: Other post-high school vocational training or Prefer Not to Answer
EMPLOYMENT
Employment is grouped into five categories:
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Full Time: Employed Full Time, Self-Employed Full Time
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Part-Time: Employed Part-Time, Self-Employed Part-Time
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Unemployed: Temporarily Unemployed
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Retired: Retired, Inactive military, or Veteran
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Other: Active Military, Full-Time Homemaker, Student, Disabled, or Prefer Not to Answer
HOUSEHOLD INCOME (HHI)
HHI is grouped into seven categories:
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$0 - $24,999
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$25,000 - $49,999
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$50,000 - $74,999
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$75,000 - $99,999
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$100,000 - $149,999
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$150,000 +
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Prefer not to answer
DEVICE
Device is grouped into two categories:
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Laptop or Desktop
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Mobile or Tablet
REGION
Region is grouped into four categories based on the US Census:
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Northeast
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Midwest
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South
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West
The states included in each region are detailed below:
There are three data cuts available for Race and Hispanic Origin based on the US Census.
These data cuts include:
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Race
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Hispanic Origin
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Race and Hispanic Origin (Combined)
RACE
Race is grouped into seven categories:
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White
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Black, or African American
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American Indian or Alaska Native
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Asian (Asian Indian, Chinese, Filipino, Japanese, Korean, Vietnamese, etc.)
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Pacific Islander (Native Hawaiian, Guamanian, Samoan, etc.)
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Some other race
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Prefer not to answer
HISPANIC ORIGIN
Hispanic Origin is grouped into six categories:
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No, not of Hispanic, Latino, or Spanish origin
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Yes, Mexican, Mexican American, Chicano
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Yes, Cuban
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Yes, Puerto Rican
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Yes, another Hispanic, Latino, or Spanish origin (Argentina, Colombia, Ecuador, El Salvador, Guatemala, Nicaragua, Panama, Peru, Spain, Venezuela, etc.)
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Prefer not to answer
RACE AND HISPANIC ORIGIN (COMBINED)
Race and Hispanic Origin is a combination of the Race data cut and the Hispanic Origin data cut. Race and Hispanic Origin is grouped into six categories:
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Hispanic
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White Non-Hispanic
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Black Non-Hispanic
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Asian Non-Hispanic
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Other Non-Hispanic: Pacific Islander, Some Other Race, and Alaskan Native/American Indian
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Prefer not to answer
If participants respond “Prefer not to answer” to either the Race question or the Hispanic Origin question, they are grouped into the “Prefer not to answer” category in the Race and Hispanic Origin (Combined) data cut.
SURVEY QUESTION DATA CUTS
Survey questions themselves can be used to cut the data using the same "View All BY" or "View By" drop down menus and selecting the question by which you would like to cut the data. You can cut any question (except rank questions) by any other single-select, multi-select, or end-labeled rate question.